Marketing

The book features up-to-date authentic professional texts, wide-ranging coverage of the field of marketing, contextualised exercises offering a wide range of techniques for developing effective reading skills, glossary of professional vocabulary.

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Détails bibliographiques
Auteur principal: Maggie Jo St John
Format: Livre
Langue:Undetermined
Publié: New York Prentice-Hall 1992
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Résumé:The book features up-to-date authentic professional texts, wide-ranging coverage of the field of marketing, contextualised exercises offering a wide range of techniques for developing effective reading skills, glossary of professional vocabulary.