Strategic organizational communication: Info the twenty-first century
This book is divided inti two units. Unit I introduces the theoretical framework that unifies the book and develops the concept of strategies of organizing in detail. It concludes with an extended discussion of communicatio technologies which treats them not as a separate topic, but as processes tha...
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
New York
Oxford Univ. Press
1998
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | This book is divided inti two units. Unit I introduces the theoretical framework that unifies the book and develops the concept of strategies of organizing in detail. It concludes with an extended discussion of communicatio technologies which treats them not as a separate topic, but as processes that modify and expand the strategies of organizing available to members of organizations. Unit II examines a number of situations that employees encouter in contemporary organizations and discusses the communicative strategies that they might use to strategically manage those situations. |
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