APA Citation

Berry, M. J. A. (2000). Mastering data mining: The art and science customer relationship management. New York: John Wiley & Sons.

Chicago Style Citation

Berry, Michael J. A. Mastering Data Mining: The Art and Science Customer Relationship Management. New York: John Wiley & Sons, 2000.

MLA Citation

Berry, Michael J. A. Mastering Data Mining: The Art and Science Customer Relationship Management. New York: John Wiley & Sons, 2000.

Warning: These citations may not always be 100% accurate.