Mastering data mining : The art and science customer relationship management

The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Berry, Michael J. A.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York John Wiley & Sons 2000
Gaiak:
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