Mastering data mining : The art and science customer relationship management

The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from...

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Detalles Bibliográficos
Autor principal: Berry, Michael J. A.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York John Wiley & Sons 2000
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