Mass communications research methods : A step-by-step approach

Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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Bibliographic Details
Main Author: Hsia, Hower J
Format: Book
Language:Undetermined
Published: Hillsdale, New Jersey Mawrence Erlbaum Associates 1988
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ