Electronic commerce : from vision to fulfillment

This book provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Inter...

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Autore principale: Awad, Elias M.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Boston, Ma. Pearson/Prentice Hall 2004
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Descrizione
Riassunto:This book provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce—from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Internet. A five-part organization covers foundations of electronic commerce, designing interactive web presence, e-strategies and tactics, security threats and payment systems, and managerial and customer-related issues