Cita APA

O'Connor, J. (1997). Marketing and information technology: The strategy, application and implementation of IT in marketing. London: Pitman.

Chicago Style Citation

O'Connor, John. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Pitman, 1997.

Cita MLA

O'Connor, John. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Pitman, 1997.