Marketing and information technology : the strategy, application and implementation of IT in marketing

This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions...

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Bibliografiska uppgifter
Huvudupphovsman: O'Connor, John
Materialtyp: Bok
Språk:Undetermined
Publicerad: London : Pitman 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ