Just do it : The Nike spirit in the corporate world
Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Holbrook, Mass
Adams Pub
1994
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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