Just do it : The Nike spirit in the corporate world

Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a...

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Detalles Bibliográficos
Autor principal: Katz, Donald
Formato: Libro
Lenguaje:Undetermined
Publicado: Holbrook, Mass Adams Pub 1994
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