Nghề quảng cáo

Khái niệm, bản chất, các hình thức và thể loại, các công cụ, ngôn ngữ và phong cách của Quảng cáo. Tổ chức và kế hoạch quảng cáo. Một số yếu tố tâm lý, giáo dục trong hoạt động quảng cáo.

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Bibliographic Details
Main Author:	Suliagin, lu. A.
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thông Tấn 2004
Subjects:	Advertising,Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Nghề quảng cáo

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