Nghề quảng cáo

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Nghề quảng cáo

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Khái niệm, bản chất, các hình thức và thể loại, các công cụ, ngôn ngữ và phong cách của Quảng cáo. Tổ chức và kế hoạch quảng cáo. Một số yếu tố tâm lý, giáo dục trong hoạt động quảng cáo.

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Suliagin, lu. A.
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Hà Nội Thông Tấn 2004
Gaiak:	Advertising,Marketing
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Nghệ thuật quảng cáo
nork: Armand Dayan
Argitaratua: (1998)

Kỹ thuật quảng cáo
nork: Huỳnh, Văn Tòng
Argitaratua: (1999)

Nghề quảng cáo
nork: Suliagin, lu. A.
Argitaratua: (2004)

Tâm huyết của một nhà quảng cáo
nork: Ogilvy, David
Argitaratua: (2000)

Đường vào nghề - Copywriter
nork: Nhật An
Argitaratua: (2007)

Tiếp thị và quảng bá sản phẩm =
nork: Callen, Barry
Argitaratua: (2010)

Quảng cáo truyền hình trong kinh tế thị trường :
nork: Đào, Hữu Dũng
Argitaratua: (2004)

Advertising contemporary society :
nork: Rotzoll, Kim B.
Argitaratua: (1986)

Quảng cáo ở Việt Nam :
nork: Phi, Vân
Argitaratua: (2007)

Integrated marketing communications in advertising and promotion
nork: Shimp, Terrence A.
Argitaratua: (2007)

Kommunikation und Gesellschaft :
Argitaratua: (1972)

Advertising Impact and Controlling in Content Marketing
nork: Thomas, Horner
Argitaratua: (2025)

Quảng cáo và các hình thức quảng cáo hiệu quả nhất
nork: Vũ, Quỳnh
Argitaratua: (2006)

Nghệ thuật quảng cáo :
Argitaratua: (2008)

Quảng cáo trên internet
Argitaratua: (2000)

The white paper marketing handbook :
Argitaratua: (2006)

The
nork: Bly, Robert W.
Argitaratua: (2006)

Quảng cáo để khuyến khích tiêu thụ sản phẩm
nork: Nguyễn Thị Lành
Argitaratua: (2000)

Advertising campaign strategy:
nork: Parente, Donald
Argitaratua: (2004)

Marketing management for small and medium enterprises: Promotion and advertising
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Marketing and advertising yearbook
Argitaratua: (1990)

The e-code :
nork: Vitale, Joe
Argitaratua: (2005)

Marketing communications :
nork: Crane, Edgar
Argitaratua: (1965)

Promotion and integrated marketing communications
nork: Semenik, Richard J.

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
nork: Gayle, Kerr, et al.
Argitaratua: (2023)

Quảng cáo dưới góc độ cạnh tranh
Argitaratua: (2008)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
nork: George, E. Belch, et al.
Argitaratua: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
nork: A. Terence, Shimp, et al.
Argitaratua: (2025)

An experimental investigation into the use of written smell references in ecotourism advertisements /
nork: Magnini, Vincent P.

Creative strategy in advertising /
nork: Jewler, A. Jerome.
Argitaratua: (2001)

Thiết kế quảng cáo =
nork: Nelson, Roy Paul
Argitaratua: (2006)

Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004)

Advertising and promotion :
nork: Belch, George E. (George Eugene)
Argitaratua: (2004)

Beyond advertising
nork: Wind, Yoram
Argitaratua: (2016)

Advertising and promotion : an integrated marketing communications perspective
nork: Belch, George E
Argitaratua: (2018)

Advertising communications and promotion management /
nork: Rossiter, John R.
Argitaratua: (1998)

The handbook of international marketing communications /
Argitaratua: (1999)

Youthnation
nork: Britton, Matt
Argitaratua: (2015)

Youthnation : building remarkable brands in a youth-driven culture /
nork: Britton, Matt, 1975-
Argitaratua: (2015)

Make your web site work for you : how to convert your online content into profits /
nork: Cannon, Jeff.
Argitaratua: (2000)