Nghề quảng cáo

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Nghề quảng cáo

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Khái niệm, bản chất, các hình thức và thể loại, các công cụ, ngôn ngữ và phong cách của Quảng cáo. Tổ chức và kế hoạch quảng cáo. Một số yếu tố tâm lý, giáo dục trong hoạt động quảng cáo.

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Dades bibliogràfiques
Autor principal:	Suliagin, lu. A.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hà Nội Thông Tấn 2004
Matèries:	Advertising,Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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