Nghề quảng cáo

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Nghề quảng cáo

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Khái niệm, bản chất, các hình thức và thể loại, các công cụ, ngôn ngữ và phong cách của Quảng cáo. Tổ chức và kế hoạch quảng cáo. Một số yếu tố tâm lý, giáo dục trong hoạt động quảng cáo.

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Bibliografiska uppgifter
Huvudupphovsman:	Suliagin, lu. A.
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Hà Nội Thông Tấn 2004
Ämnen:	Advertising,Marketing
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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