Riding the waves of culture : Understanding cultural diversity in global business

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The aut...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Trompenaars, Fons
التنسيق: كتاب
اللغة:Undetermined
منشور في: New York McGraw Hill 1998
الموضوعات:
الوسوم: إضافة وسم
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