Bernhardt, K. L., & Kinnear, T. C. (1997). Cases in marketing management (7th ed.). Chicago: Irwin.
Style de citation ChicagoBernhardt, Kenneth L., et Thomas C. Kinnear. Cases in Marketing Management. 7th ed. Chicago: Irwin, 1997.
Style de citation MLABernhardt, Kenneth L., et Thomas C. Kinnear. Cases in Marketing Management. 7th ed. Chicago: Irwin, 1997.
Attention : ces citations peuvent ne pas être correctes à 100%.