Cases in marketing management /

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Bibliographic Details
Main Author: Bernhardt, Kenneth L., 1944-
Other Authors: Kinnear, Thomas C., 1943-
Format: Book (Paper)
Published: Chicago : Irwin, c1997.
Edition:7th ed.
Series:The Irwin series in marketing
Subjects:
Online Access:Table of contents
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Institutions: Thư viện Trường Đại học Đà Lạt