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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Day, George S., Kumar, V.
Format: Book (Paper)
Published: New York : Wiley, c2001.
Edition:7th ed.
Subjects:
Online Access:Table of Contents
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xvi, 751 p. : ill. ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471363405 (cloth : alk. paper)