Perreault, W. D., & McCarthy, E. J. (1999). Basic marketing: A global-managerial approach (13th ed.). Boston: Irwin/McGraw-Hill.
シカゴスタイル引用形Perreault, William D., , E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.
MLA引用形式Perreault, William D., , E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.
警告: この引用は必ずしも正確ではありません.