Perreault, W. D., & McCarthy, E. J. (1999). Basic marketing: A global-managerial approach (13th ed.). Boston: Irwin/McGraw-Hill.
Style de citation ChicagoPerreault, William D., et E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.
Style de citation MLAPerreault, William D., et E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.