Cita APA

Perreault, W. D., & McCarthy, E. J. (1999). Basic marketing: A global-managerial approach (13th ed.). Boston: Irwin/McGraw-Hill.

Citación estilo Chicago

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.

Cita MLA

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.