Basic marketing : a global-managerial approach/

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome
Format: Book (Paper)
Published: Boston : Irwin/McGraw-Hill, 1999
Edition:13th ed.
Series:The Irwin/McGraw-Hill series in marketing
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Institutions: Thư viện Trường Đại học Đà Lạt