Marketing research : methodological foundations /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
Chicago :
Dryden Press,
1983
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| Edition: | 3rd ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xxi, 756 p. : ill. ; 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 003060608X |