International marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Boston :
McGraw-Hill/Irwin,
2005
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| Edition: | 12th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072833718 (alk. paper) |