Marketing /

Saved in:
Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Stanton, William J., Walker, Bruce J.
Format: Book (Paper)
Published: Boston, Mass. : McGraw-Hill, c2004.
Edition:13th ed.
Subjects:
Online Access:Table of contents only
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xxi, 650, [59] p. : col. ill., maps ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0071214550 (international : alk. paper)
0072526505 (alk. paper)