Basic marketing : a global-managerial approach /
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| Autor principal: | |
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| Altres autors: | |
| Format: | Sách giấy |
| Publicat: |
Boston, Mass. :
McGraw-Hill,
2005.
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| Edició: | 15th ed. |
| Col·lecció: | McGraw-Hill/Irwin series in marketing
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| Matèries: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Descripció de l’ítem: | McCarthy's name appears first on the earlier edition. |
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| Descripció física: | xli, 793 [22] p. : col. ill. ; 28 cm. |
| Format: | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| Bibliografia: | Includes bibliographical references (p. 725-787) and indexes. |
| ISBN: | 0072525231 (alk. paper) |