In the court of public opinion : winning your case with public relations /
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| Autor principal: | |
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| Formato: | Sách giấy |
| Publicado em: |
Hoboken, N.J. :
J. Wiley,
c2003.
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| Assuntos: | |
| Acesso em linha: | Table of contents Contributor biographical information Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Sumário:
- Welcome to the hotseat : this is litigation PR
- All cases are public : why communication is now essential to most legal disputes
- The rules of media procedure-and how to use them
- Stepping into high-profile litigation
- Lawyers, clients and public relations professionals : how we can work together
- Building your message and the credibility of your case
- The plaintiff's perspective : ensuring your case has "staying power"
- When your case comes to trial : managing the media frenzy at the courthouse.