In the court of public opinion : winning your case with public relations /

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Haggerty, James F., 1965-
פורמט: Sách giấy
יצא לאור: Hoboken, N.J. : J. Wiley, c2003.
נושאים:
גישה מקוונת:Table of contents
Contributor biographical information
Publisher description
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
תוכן הענינים:
  • Welcome to the hotseat : this is litigation PR
  • All cases are public : why communication is now essential to most legal disputes
  • The rules of media procedure-and how to use them
  • Stepping into high-profile litigation
  • Lawyers, clients and public relations professionals : how we can work together
  • Building your message and the credibility of your case
  • The plaintiff's perspective : ensuring your case has "staying power"
  • When your case comes to trial : managing the media frenzy at the courthouse.