APA Citation

Fisk, R. P., Grove, S. J. 1., & John, J. (2008). Interactive services marketing (3rd ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Fisk, Raymond P., Stephen J. 1950- Grove, and Joby John. Interactive Services Marketing. 3rd ed. Boston: Houghton Mifflin, 2008.

MLA Citation

Fisk, Raymond P., Stephen J. 1950- Grove, and Joby John. Interactive Services Marketing. 3rd ed. Boston: Houghton Mifflin, 2008.

Warning: These citations may not always be 100% accurate.