Interactive services marketing /

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Bibliographic Details
Main Author: Fisk, Raymond P.
Other Authors: Grove, Stephen J. 1950-, John, Joby, 1957-
Format: Book (Paper)
Published: Boston : Houghton Mifflin, c2008.
Edition:3rd ed.
Subjects:
Online Access:Table of contents only
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Institutions: Thư viện Trường Đại học Đà Lạt