Marketing: theory and application /

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Bibliographic Details
Main Author: Wentz, Walter B.
Other Authors: Eyrich, Gerald I.
Format: Book (Paper)
Language:English
Published: New York : Harcourt, Brace & World, 1970.
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xi, 689 p. ; 24 cm.