Guilty pleasure or pleasurable guilt ? Affective experience of impulse buying in hedonic-driven consumption /

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Guilty pleasure or pleasurable guilt ? Affective experience of impulse buying in hedonic-driven consumption /

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Bibliografske podrobnosti
Glavni avtor:	Miao, Li.
Format:	Bài viết
Jezik:	English
Teme:	Affective ambivalence Cognitive ambivalence Hedonic-driven consumption Impulse buying Normative evaluation
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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