Quản trị chiến lược

Cuốn sách giới thiệu những nội dung chính sau:* Chương 1: Những vấn đề cơ bản về chiến lược và quản trị chiến lược.* Chương 2: Nghiên cứu môi trường bên ngoài.* Chương 3: Nghiên cứu môi trương bên trong.* Chương 4: Hoạch định chiến lươ...

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Bibliographic Details
Main Author:	Đoàn Thị Hồng Vân (Chủ biên)
Other Authors:	Kim Ngọc Đạt (Biên soạn)
Format:	Book
Language:	Vietnamese
Published:	Tp.HCM Tổng hợp 2011
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Cuốn sách giới thiệu những nội dung chính sau:* Chương 1: Những vấn đề cơ bản về chiến lược và quản trị chiến lược.* Chương 2: Nghiên cứu môi trường bên ngoài.* Chương 3: Nghiên cứu môi trương bên trong.* Chương 4: Hoạch định chiến lược công ty.* Chương 5: Thực hiện chiến lược.* Chương 6: Kiểm tra, đánh giá tình hình thực hiện chiến lược.* Chương 7: Chiến lược cạnh tranh.* Chương 8: Chiến lược kinh doanh toàn cầu
Physical Description:	538 tr. 24 cm

Quản trị chiến lược

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