Cẩm nang nghiên cứu thị trường = Market research handbook

Đây là cuốn cẩm nang không thể thiếu đối với các nhà nghiên cứu thị trường trong bối cảnh có nhiều cải tiến về nghiên cứu trực tuyến, thách thức của tỷ lệ phản hồi giảm sụt và nhu cầu gia tăng đối với nghiên cứu nhằm tác động đế...

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Détails bibliographiques
Auteur principal:	Esomar
Autres auteurs:	Tường Vi (Dịch), Song Thương (Dịch)
Format:	Livre
Langue:	Vietnamese
Publié:	Tp.HCM Tổng hợp 2011
Sujets:	Quản trị kinh doanh
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Cẩm nang nghiên cứu thị trường = \|b Market research handbook \|c Esomar ; Song Thương, Tường Vy (dịch)
260			\|a Tp.HCM \|b Tổng hợp \|c 2011
300			\|a 830 tr. \|c 27 cm
520	3		\|a Đây là cuốn cẩm nang không thể thiếu đối với các nhà nghiên cứu thị trường trong bối cảnh có nhiều cải tiến về nghiên cứu trực tuyến, thách thức của tỷ lệ phản hồi giảm sụt và nhu cầu gia tăng đối với nghiên cứu nhằm tác động đến hiệu quả kinh doanh. Cuốn sách có một định hướng mạnh mẽ về tương lai mà không ảnh hưởng đến nền tảng vvề tính nguyên vẹn của nghề nghiệp và chuyên môn.
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

Cẩm nang nghiên cứu thị trường = Market research handbook

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