Những sai lầm đắt giá trong marketing

Quyển sách giúp người đọc nhận ra ra những bước đi sai lầm trong chiến lược của những thương hiệu lớn dẫn đến tình trạng hình ảnh thương hiệu dần bị phai mờ trong tâm trí khách hàng qua việc phân tích một số trường hợp tại Mỹ như: G...

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Trần Thu Thuỷ (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công Thương ; Công ty Sách Alpha 2022
Subjects:	Truyền thông đa phương tiện
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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Những sai lầm đắt giá trong marketing

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