Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận

Nội dung sách trình bày các ý tưởng marketing mang tính cách mạng, khuyến khích cấp quản lý tư duy về khách hàng, công việc kinh doanh, chiến lược và công cụ marketing theo phương pháp mới qua đó đề xuất những cách thức marketing mà doanh nghiệp...

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Bibliographic Details
Other Authors:	Bích Liễu (Dịch), Gamble, Paul R, Tapp, Alan, Marsella, Anthony, Stone, Merlin
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Tổng hợp Tp. Hồ Chí Minh 2016
Subjects:	Truyền thông đa phương tiện
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Marketing đột phá = Marketing revolution : Một phương pháp tiếp cận hoàn toàn mới mẻ nhằm thay đổi triệt để hoạt động kinh doanh, thương hiệu và lợi nhuận

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