Cita APA

Kotler, . P. T., & Armstrong, G. (2018). Principles of marketing (17th ed.). New York, NY: Pearson.

Chicago Style Citation

Kotler, Philip T., i Gary Armstrong. Principles of Marketing. 17th ed. New York, NY: Pearson, 2018.

Cita MLA

Kotler, Philip T., i Gary Armstrong. Principles of Marketing. 17th ed. New York, NY: Pearson, 2018.