Principles of marketing

Book packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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書誌詳細
第一著者: Kotler, Philip T.
その他の著者: Armstrong, Gary
フォーマット: 図書
言語:Vietnamese
出版事項: New York, NY Pearson 2018
版:17th ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ