Kotler, P., & Armstrong, G. (2001). Principles of marketing (9th ed.). Upper Saddle River: Prentice Hall.
Trích dẫn kiểu ChicagoKotler, Philip, và Gary Armstrong. Principles of Marketing. 9th ed. Upper Saddle River: Prentice Hall, 2001.
Deismireacht MLAKotler, Philip, và Gary Armstrong. Principles of Marketing. 9th ed. Upper Saddle River: Prentice Hall, 2001.
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