Principles of marketing

Contents: understanding marketing and the marketing process; developing marketing opportunities and strategies; developing the marketing mix; managing marketing.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kotler, Philip
Awduron Eraill: Armstrong, Gary
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: Upper Saddle River Prentice Hall 2001
Rhifyn:9th ed.
Pynciau:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ