Định giá dựa trên giá trị = Pricing done right : Khung định giá của những doanh nghiệp tạo ra lợi nhuận lớn nhất thế giới

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Định giá dựa trên giá trị = Pricing done right : Khung định giá của những doanh nghiệp tạo ra lợi nhuận lớn nhất thế giới

Trình bày khung định giá dựa trên giá trị đã được chứng minh thành công ở nhiều doanh nghiệp gồm 5 khía cạnh: chiến lược kinh doanh, chiến lược định giá, chính sách phương sai giá và thực hiện triển khai giá...

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Bibliographic Details
Main Author:	Smith, Tim J.
Other Authors:	Nguyễn Hoàng Phương (Hiệu đính), Khánh Trang (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công thương 2020
Edition:	Tái bản lần thứ nhất
Series:	Pricing everything
Subjects:	Tham khảo
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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