Trên cả PR : Tất tần tật các mối quan hệ trong PR

Giới thiệu lý thuyết, cách thức, công cụ để xây dựng mối quan hệ với công chúng để hiểu đúng - đủ - nhiều hơn về bản chất của hoạt động PR qua nội dung 4 chương: Thiết lập mối quan hệ với báo chí; thiết lập quan hệ với khách hàng,...

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Bibliographic Details
Main Author:	Nguyễn Xuân Phương
Format:	Book
Language:	Vietnamese
Published:	H. Thế giới 2017
Subjects:	Quan hệ công chúng
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Trên cả PR : Tất tần tật các mối quan hệ trong PR

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