Làn sóng ngầm Thành công trong thế giới xáo trộn bởi công nghệ số

Trình bày các hệ thống công nghệ xã hội, phân loại chúng và đưa ra các chiến lược marketing phù hợp thông qua nhiều ví dụ điển hình. Được viết bởi 2 chuyên gia phân tích hàng đầu của hãng nghiên cứu Forrester....

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Bibliographic Details
Main Author:	Li, Charlene
Other Authors:	Bernoff, Josh
Format:	Book
Language:	Undetermined
Published:	H. ĐH kinh tế Quốc dân 2010
Subjects:	Quản trị kinh doanh; Quản trị Marketing > Phân tích chiến lược
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=15160
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=15160

Làn sóng ngầm Thành công trong thế giới xáo trộn bởi công nghệ số

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