Tourism discourse language and global mobility
Includes bibliographical references and index; Introduction: mediating global mobility: language, tourism, globalization -- Elite mobility and global lifestyles: inflight magazines -- Borrowed genres and the language market: trade signs and business cards -- Transient identities, new mobilities: hol...
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
2010
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| Online Zugang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21322 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Zusammenfassung: | Includes bibliographical references and index; Introduction: mediating global mobility: language, tourism, globalization -- Elite mobility and global lifestyles: inflight magazines -- Borrowed genres and the language market: trade signs and business cards -- Transient identities, new mobilities: holiday postcards -- Linguascaping the exotic: newspaper travelogues -- Language crossing and identity play: TV holiday shows -- The commodification of local linguacultures: guidebook glossaries -- Conclusion: tourism discourse and banal globalization |
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| Beschreibung: | ix, 282 p. |