Tourism discourse language and global mobility
Includes bibliographical references and index; Introduction: mediating global mobility: language, tourism, globalization -- Elite mobility and global lifestyles: inflight magazines -- Borrowed genres and the language market: trade signs and business cards -- Transient identities, new mobilities: hol...
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| 格式: | 图书 |
| 语言: | Undetermined |
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Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
2010
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| 主题: | |
| 在线阅读: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21322 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| 总结: | Includes bibliographical references and index; Introduction: mediating global mobility: language, tourism, globalization -- Elite mobility and global lifestyles: inflight magazines -- Borrowed genres and the language market: trade signs and business cards -- Transient identities, new mobilities: holiday postcards -- Linguascaping the exotic: newspaper travelogues -- Language crossing and identity play: TV holiday shows -- The commodification of local linguacultures: guidebook glossaries -- Conclusion: tourism discourse and banal globalization |
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| 实物描述: | ix, 282 p. |