Marketing hiện đại Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

Trình bày tổng quan về marketing; phân tích môi trường marketing; hệ thống thông tin và nghiên cứu marketing; hành vi khách hàng, hành vi của người tiêu dùng, hành vi khách hàng tổ chức; quyết định về sản phẩm, dịch vụ; quyết định về giá; quyết...

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Bibliographic Details
Main Author:	Lưu, Đan Thọ
Format:	Book
Language:	Undetermined
Published:	H. Tài chính 2015
Subjects:	Chiến lược marketing; Tiếp thị > Chiến lược; Quản trị quan hệ đối tác; Quản trị quan hệ khách hàng; Thương mại điện tử; Quản trị tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26071
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Marketing hiện đại Lý thuyết và tình huống ứng dụng của các công ty Việt Nam

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