PR lý luận và ứng dụng Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ

Trình bày khát quát về PR; chức năng quản lý của PR; các lĩnh vực PR ứng dụng tiêu biểu: trong chính phủ, doanh nghiệp và các tổ chức phi chính phủ; vai trò, nhiệm vụ và nguyên tắc của PR trong quan hệ với báo chí, PR nội bộ, PR cộng đồng.......

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Bibliographic Details
Main Author:	Đinh, Thị Thúy Hằng
Other Authors:	Nguyễn, Thị Hồng Nam
Format:	Book
Language:	Undetermined
Published:	H. Lao động; Công ty Sách Alpha 2015
Subjects:	Quan hệ công chúng > Lí luận > Ứng dụng
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26194
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26194

PR lý luận và ứng dụng Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ

Internet

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