Quảng cáo quyến rũ Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn!

Tập hợp nhiều quan điểm và lối tư duy đầy thách thức về việc giải mã những diễn biến giao tiếp giữa người với người. Chúng có mối liên hệ trực tiếp với nghệ thuật thuyết phục và kiến tạo cuộc giao tiếp, cung cấp nhiều tri thứ...

Full description

Saved in:

Bibliographic Details
Main Author:	Martineau, Pierre
Other Authors:	Phan, Nguyễn Khánh Đan
Format:	Book
Language:	Undetermined
Published:	H. Thông tin và truyền thông 2015
Subjects:	Quảng cáo > Nghệ thuật thuyết phục; Quảng cáo sáng tạo > Hiệu quả
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26386
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Tập hợp nhiều quan điểm và lối tư duy đầy thách thức về việc giải mã những diễn biến giao tiếp giữa người với người. Chúng có mối liên hệ trực tiếp với nghệ thuật thuyết phục và kiến tạo cuộc giao tiếp, cung cấp nhiều tri thức và chỉ dẫn cho những nhà quảng cáo sáng tạo, định hướng những gì họ cần làm để đảm bảo hiệu quả cao nhất trong việc giao tiếp với công chúng
Physical Description:	486tr.

Quảng cáo quyến rũ Sự thật giật mình về lý do người ta phải mua bằng được sản phẩm của bạn!

Similar Items