Ngôn ngữ truyền thông và tiếp thị : Góc nhìn từ lí luận đến thực tiễn tiếng Việt

Gồm 10 chương. Ch1: Những khía cạnh lí luận quan yếu về truyền thông. Ch2: từ giao tiếp ngôn ngữ đến ngôn ngữ truyền thông. Ch3: Những cơ sở ngôn ngữ của truyền thông. Ch4: Ngôn ngữ truyền thông và thay đổi hành vi. Ch5: Ngôn ngữ truyền tho...

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書誌詳細
第一著者:	Đinh, Kiều Châu
フォーマット:	図書
言語:	Undetermined
出版事項:	.H Đai học Quốc gia Hà Nội 2016
主題:	Ngôn ngữ > Truyền thông > Tiếp thị > Tiếng Việt
オンライン･アクセス:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28918
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

その他の書誌記述
要約:	Gồm 10 chương. Ch1: Những khía cạnh lí luận quan yếu về truyền thông. Ch2: từ giao tiếp ngôn ngữ đến ngôn ngữ truyền thông. Ch3: Những cơ sở ngôn ngữ của truyền thông. Ch4: Ngôn ngữ truyền thông và thay đổi hành vi. Ch5: Ngôn ngữ truyền thông và tiếp thị. Ch6: Quảng cáo: Một sản phẩm truyền thông lưỡng diện. Ch7: Ngôn ngữ với việc thiết kế các thông điệpn truyền thông thương mại trong quảng cáo tiếng Việt. Ch8: Ngôn ngữ và thương hiệu. Ch9: Dịch vụ thông tin ngôn ngữ thông cáo báo chí - một điển hình trong dịch vụ thông tin ngôn ngữ. Ch10: Ngôn ngữ truyền thông trong các chương trình phát triển cộng đồng.
物理的記述:	286tr

Ngôn ngữ truyền thông và tiếp thị : Góc nhìn từ lí luận đến thực tiễn tiếng Việt

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