Khoảng cách The brand gap :Đưa ý tưởng thiết kế thương hiệu tiệm cận chiến lược kinh doanh T.3

Trình bày những nguyên tắc chung nhằm khuyến nghị nhà quản trị thương hiệu nên xem xét trước khi đưa ra các quyết định, đó là: Khác biệt, cộng tác, đổi mới, công nhận...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Neumeier, Marty
Awduron Eraill:	Chính Phong
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	H. Thế giới; Công ty Sách Alpha 2017
Pynciau:	Thương hiệu; Tiếp thị
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31297
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Byddwch y cyntaf i adael sylw!

Khoảng cách The brand gap :Đưa ý tưởng thiết kế thương hiệu tiệm cận chiến lược kinh doanh T.3

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