Khoảng cách The brand gap :Đưa ý tưởng thiết kế thương hiệu tiệm cận chiến lược kinh doanh T.3

Trình bày những nguyên tắc chung nhằm khuyến nghị nhà quản trị thương hiệu nên xem xét trước khi đưa ra các quyết định, đó là: Khác biệt, cộng tác, đổi mới, công nhận...

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Bibliographic Details
Main Author:	Neumeier, Marty
Other Authors:	Chính Phong
Format:	Book
Language:	Undetermined
Published:	H. Thế giới; Công ty Sách Alpha 2017
Subjects:	Thương hiệu; Tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=31297
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Khoảng cách The brand gap :Đưa ý tưởng thiết kế thương hiệu tiệm cận chiến lược kinh doanh T.3

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