Go Global An MSME'S guide to global franchising
Go Global provides an initial introduction to the concept, history and present-day status of business format franchising in Chapter 1, to ensure the reader has a foundational understanding before the immersion into the key subject matter. Thereafter the book jumps right into the key subject matter a...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Tp. HCM
Văn hóa - Văn nghệ
2018
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| Matèries: | |
| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33021 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Sumari: | Go Global provides an initial introduction to the concept, history and present-day status of business format franchising in Chapter 1, to ensure the reader has a foundational understanding before the immersion into the key subject matter. Thereafter the book jumps right into the key subject matter and has 9 solid chapters of information, examples and checklists ideally suited in both content and chronology to help an entrepreneur or small business owner to understand the type of self-analysis and other key considerations that are critical to successfully transitioning their business to a successful franchise. Go Global concludes with insights into the status of today’s quickly evolving business and industry environment and the leveling of the global marketplace as a result of connectivity and technology and the growing and positive socio-economic impact of franchising globally and shows that Phi already has her eye on what the future of franchising is going to look like. |
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| Descripció física: | 390 |