Go Global An MSME'S guide to global franchising

Go Global provides an initial introduction to the concept, history and present-day status of business format franchising in Chapter 1, to ensure the reader has a foundational understanding before the immersion into the key subject matter. Thereafter the book jumps right into the key subject matter a...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Nguyen, Phi Van
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Tp. HCM Văn hóa - Văn nghệ 2018
Aiheet:
Linkit:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33021
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Kuvaus
Yhteenveto:Go Global provides an initial introduction to the concept, history and present-day status of business format franchising in Chapter 1, to ensure the reader has a foundational understanding before the immersion into the key subject matter. Thereafter the book jumps right into the key subject matter and has 9 solid chapters of information, examples and checklists ideally suited in both content and chronology to help an entrepreneur or small business owner to understand the type of self-analysis and other key considerations that are critical to successfully transitioning their business to a successful franchise. Go Global concludes with insights into the status of today’s quickly evolving business and industry environment and the leveling of the global marketplace as a result of connectivity and technology and the growing and positive socio-economic impact of franchising globally and shows that Phi already has her eye on what the future of franchising is going to look like.
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