Kotler, P., & Armstrong, G. (2016). Principles of marketing. Harlow: Pearson.
Čikaški stil citiranjaKotler, Philip, i Gary Armstrong. Principles of Marketing. Harlow: Pearson, 2016.
MLA način citiranjaKotler, Philip, i Gary Armstrong. Principles of Marketing. Harlow: Pearson, 2016.
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