Principles of marketing
Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Harlow.
Pearson
2016
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| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884 |
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| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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