Principles of marketing

Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...

全面介绍

Đã lưu trong:
书目详细资料
主要作者: Kotler, Philip
其他作者: Armstrong, Gary
格式: 图书
语言:Undetermined
出版: Harlow. Pearson 2016
主题:
在线阅读:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884
标签: 添加标签
没有标签, 成为第一个标记此记录!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một