Marketing chiến lược On Strategic marketing : Xây dựng thương hiệu trong kỷ nguyên số ?

Bao gồm những bài phân tích sâu sắc đến từ các chuyên gia hàng đầu như Theodore Levitt, Clayton M. Christensen,... không chỉ giúp bạn hiểu biết sâu rộng về khái niệm Marketing hiện đại - đặt khách hàng làm trọng tâm, mà còn cung cấp cho bạn những...

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Bibliographic Details
Main Author:	Edelman, David C
Other Authors:	Hoàng Hưng
Format:	Book
Language:	Undetermined
Published:	H. Công thương; Công ty Sách Alpha 2018
Subjects:	Kinh doanh > Marketing chiến lược
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=35854
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Bao gồm những bài phân tích sâu sắc đến từ các chuyên gia hàng đầu như Theodore Levitt, Clayton M. Christensen,... không chỉ giúp bạn hiểu biết sâu rộng về khái niệm Marketing hiện đại - đặt khách hàng làm trọng tâm, mà còn cung cấp cho bạn những lời khuyên hữu ích. Tìm ra giải pháp thực sự cho doanh nghiệp; Tạo ra sản phẩm mọi khách hàng đều mong muốn; Phân tích điểm mạnh và điểm yếu của thương hiệu; Tập trung vào những thị trường lớn; Tạo ra giá trị cho khách hàng; Kết thúc cuộc chiến giữa Bán hàng và Marketing
Physical Description:	200tr.

Marketing chiến lược On Strategic marketing : Xây dựng thương hiệu trong kỷ nguyên số ?

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