Tác động của truyền miệng điện tử đến tài sản thương hiệu trong ngữ cảnh truyền thông xã hội -Trường hợp của điện thoại di động Samsung The impact of ewom on brand equity in the context of social media. the case of Samsung mobile phones

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Bibliographic Details
Main Author:	Nguyễn, Văn Tâm
Format:	Book
Language:	Undetermined
Subjects:	Chính trị - Xã hôi; Truyền miệng điện tử; Thương hiệu; Truyền thông xã hội; Điện thoại di động Samsung
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=36126
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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