APA Citation

Kumar, P., & Gupta, K. (2011). Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits. Business Expert Press.

Chicago Style Citation

Kumar, Piyush, and Kunal Gupta. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits. Business Expert Press, 2011.

MLA Citation

Kumar, Piyush, and Kunal Gupta. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits. Business Expert Press, 2011.

Warning: These citations may not always be 100% accurate.